Overview
Switz Group’s corporate website introduces the group’s history, values, and companies across egg operations, bakery ingredients, industrial bakeries, and retail bakeries. It brings these different business areas together under a shared identity while giving visitors clear paths to explore each division.
The website combines company storytelling with a categorized business directory and individual company profiles. Visitors can learn about the group, browse its operations, find company information, and access relevant contact details through a consistent navigation structure that connects its different business areas.
A custom WordPress theme was developed to translate the supplied designs into a responsive website. Advanced Custom Fields provides structured editing controls for page headers, division imagery, company profiles, representative information, and contact details.
Core Challenges
The principal challenge was presenting a diverse group of companies without losing the relationship between individual businesses and their parent divisions. The content structure needed to support both a broad introduction to the group and focused exploration of specific operations within its wider business portfolio.
The visual implementation also required careful adaptation across screen sizes. Large photographic headers, overlapping content panels, sidebar navigation, company grids, and custom typography needed to preserve the character of the supplied designs while remaining readable and easy to navigate.
The Solution
A dedicated WordPress theme was built with custom templates for the homepage, corporate information, company directory, individual profiles, and contact page. A custom Companies post type and hierarchical business categories organize the portfolio, while ACF controls provide consistent fields for imagery, profile information, and contact content.
An Isotope-powered directory lets visitors filter companies by business division and reveal additional entries without reloading the page. Direct category links open the relevant filtered view, while expandable navigation connects divisions with individual companies. Scroll effects, responsive menus, styled Contact Form 7 forms, and a customized Google Map complete the interface across desktop, tablet, and mobile devices.
Key Outcomes
The project delivered a cohesive corporate presence that connects Switz Group’s story with its business portfolio. Visitors can move from an overview of the group to a specific division or company through clear navigation and consistent page layouts.
The structured WordPress implementation gives administrators reusable tools for maintaining company profiles, business categories, imagery, and contact information. New companies and divisions can be introduced through the established content model while preserving the website’s visual consistency.
